Generation Y on behalf of the Athens Metro Mall has conducted a successful contest on Facebook to celebrate the completion of the first year of operation of the shopping center.
The concept, the design and the development of the competition were entirely created and implemented by Generation Y creating a design concept that was first introduced to the Greek market.
The competition ran from 15 to 30 November 2011 with impressive results: Thanks to Generation Y and this contest the Athens Metro Mall saw an increase of “likes” of the page from 11,650 to 17,100, an increase in “talking about this” from 630 up to 3,100 and achieved a total of 4.940 clicks (likes, invitations, installation)!
