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How can you maximize your video content on social media channels?

δημοσιεύθηκε στις 15/10/2018

 

In recent years it is common truth that videos have a tremendous impact on social media networks, being a trend that's here to stay!

Many internet users spend more the half of their time online, watching videos across several channels. Not only on Youtube, which is the typical video platform, but also on Facebook, Instagram, Twitter and even on LinkedIn.

87% of online marketers consult their customers to build their social media campaigns video-wise, given the fact that it can lead to successful strategies.

Whether you do it online or use an agency, video production is a costly process for you to undertake, and this is why you should do all you can with your video posts, thus finding a way to minimize your outlay.

But don’t get upset! There are some tips to optimize your video posts across the social channels:

On Facebook, “Facebook Watch” is a tool which enables users to navigate through videos created by publishers, pages and their friends.

Between native video, Facebook Stories, and Facebook Live, it can be hard to choose which platform is the best to be used, but there are a few practices for Facebook video marketing which might help you out.

First of all, by uploading videos directly to your Facebook page, you get eight times more comments and views, than by posting on Youtube or Vimeo. You also get 168% more interaction than videos from third-party sources.

It is true that most people check their Facebook accounts numerous times during the day, even when they are at work or in public. More than 85% of Facebook users keep their video mode on silent just for that reason. So, adding relevant captions is a key to success if you want to deliver effectively your message through the video. It would be also very helpful for the users to have charts, subtitles, or animations that will allow them to communicate silently with their audience.

Researches show that the 82% of Facebook users prefer to watch live-streams than reading a post, so it might be worth broadcasting an event to help you bring some attention to your page.

Instagram is all about photo shouting! Try to create attention-grabbing visuals that stand out from the rest. With a maximum of 60 seconds for posted videos, Instagram requires marketeers to be deliberate with their video marketing techniques.

To make the most of a video in your Instagram feed, choose Square video rather than landscape format, because it works better on mobile!

It is hard to make it, but you've only got a minute to get your message across - or even less if your audience scrolls past your video. To stand out on Instagram, use highly-produced and animated videos which explain your product quickly, using bold and engaging imagery.

Live features and Instagram Stories have more than 400 million daily active users, so an extra tip for spreading your message is to use the Stories feature to show day-to-day life at your company.

On Twitter, video performs surprisingly well, causing around 6 times more retweets than photos!

Just like in Facebook, Twitter’s algorithm “likes” native video much more than external links. The autoplay feature makes users more likely to watch and interact with videos, so it is better to upload videos directly.

The quick flow and update of information on Twitter, makes users go through a post in just a few seconds and then scroll down to the next one. It is of crucial importance to upload a video that lasts no more than 45 seconds.

The most professional social network, LinkedIn, is the most recent to add video to its feed. This is allowed not only for individuals, but also for professional pages as well.

You have to make sure that you maintain an educational and professional tone to your video on LinkedIn, because busy businesspeople are unlikely to stick around for a frivolous post.

Professionals use LinkedIn to extend their networks and be updated about relevant news in their field. This means that you must see the platform as a tool for sharing your expert knowledge on a topic, instead of advancing your sales policy.

Although LinkedIn allows you to upload videos up to 10 minutes long, the truth is that 90% of users prefer videos that last for 90 seconds or less, so a preferable average video duration would be 2 minutes.

Most users on Facebook and LinkedIn, watch videos on silent mode. You have to ensure that they get your message, by adding captions to your videos, so they don’t need to turn the sound on. Of course, the use of subtitles is a necessary tool on the way to success!

To sum up, videos on social media is the most interactive tool for you to communicate with your audience, but there's no fixed approach that will work for all content types.

Use the above-mentioned tips to tailor your video marketing to each of your channels, so that you can optimize your reach and spread your message effectively.

 

 

 

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