How Generation Y turned multiple business units into one coherent digital experience through information architecture
When a group of companies operates across several sectors, its greatest strength can also become its biggest communication challenge: how do you present everything you do without losing clarity? This was the starting point for our FASTRAAC Project. Generation Y designed and developed the new corporate website for the FASTRACC Group, a Greek group delivering holistic solutions across building management and the living experience. The goal was to give a diverse portfolio a single, clear story, with each business area presented on its own terms.
About FASTRACC Group
FASTRACC is the group of companies whose activities span several complementary areas of building management and everyday living, including private security and guarding, cleaning services, transport, and tourism. Each unit serves a distinct need, but together they form an integrated offering for the buildings, businesses, and people they support.
The Challenge: Many Units, One Story
FASTRACC needed a digital presence that could hold both states at the same time: the breadth of a group with several business units, and the clarity of a single, confident brand.
Our Approach: Information Architecture First
Rather than starting with visuals, we started with structure. Information architecture became the foundation of the entire project. We mapped every business area, defined how the units relate to one another, and built a clean, hierarchical structure that gives each area its own clear presentation without fragmenting the group's identity.
This approach ensures that a visitor arriving for one specific service immediately understands where to go, while also grasping the wider scope of what FASTRACC offers. Navigation follows the logic of the business, not the other way around.
What We Delivered
The new website brings this thinking to life through:
- Structured content architecture that organizes multiple business units into a coherent, easy-to-follow hierarchy
- Dedicated space for each business area, so every sector is presented with the detail and clarity it deserves
- A central reference point that consolidates the group's full scope in one authoritative digital location
Looking Ahead
www.fastraac.gr now serves as the group's digital home base: a clear, structured platform ready to grow alongside the business. As FASTRACC continues to develop its services, the foundation is in place to add, expand, and refine without losing the clarity that defines the project.
Ready to bring a complex portfolio together under one clear digital story? Generation Y turns structure into strategy, helping groups and businesses present everything they do with clarity and confidence.