B2C & B2B
Direct-to-consumer storefronts and automated B2B ordering on one platform, with personalised price lists, customer-specific discounts and ERP-grade control of stock and credit.
E-Commerce Platform
Generation Next E-Commerce Platform
The award-winning e-commerce platform behind stores in 24 countries.
Generation Next is our multi-awarded, custom-built e-commerce platform, modular by design, so it adapts to the way your business actually sells. B2C, B2B, or both.
The challenge
Off-the-shelf platforms make you sell their way
Most platforms force your operation into their mould. Generation Next does the opposite: a modular core of independent commercial tools you switch on as you grow, built on Ruby on Rails for speed, stability and scale.
What it does
Why stores run on Generation Next
Internationalization
Run separate storefronts for different countries from a single back office, each with its own language, currency, catalogue and commercial policy.
ERP & 3PL integrations
Two-way sync with Softone, Entersoft, SAP, Navision and more keeps products, prices, stock and orders flowing between your systems automatically.
Payment & Courier integrations
Secure card, wallet and PayPal payments, plus deep courier hookups: vouchers, live tracking updates, cash-on-delivery control and automatic order sync.
Marketing Analytics & integrations
Google Tag Manager, GA4, Meta Pixel and Conversions API, Moosend, ContactPigeon and more, wired in from day one so every campaign is measured accurately.
Marketplace integrations
Push your catalogue to Skroutz, Shopflix, Wolt and more, with product feeds, stock and orders synchronised without manual work.
Loyalty Systems
A loyalty engine built into the platform: points, reward tiers, milestones and flexible redemption modes that turn first-time buyers into regulars.
Promotions & Bundles
Coupons, offers and product bundles with their own pricing policy, the kind of merchandising proven to lift average basket value by up to 59%.
Commercial tools
Switch them on as you grow
Notify me when in stock
Back-in-stock alerts that bring shoppers back the moment a sold-out product returns.
Store Availability
Show live stock per physical store, so shoppers know exactly where to find and collect their order.
Gift Cards
Digital gift cards delivered by email, instantly or on the date the sender picks.
Combine it with
Cross-sell suggestions that pair every product with the items it is most often bought with.
Quotations
Turn the cart into a formal quote request, made for B2B and high-value orders.
Product Comparison
Side-by-side comparison tables that help shoppers weigh specs and choose with confidence.
VAT 39A
Sell to eligible Greek business buyers without VAT under article 39a, applied automatically at checkout.
Insta Posts
Turn your Instagram feed into a shoppable gallery inside your store, every post a product entry point.
And the toolbox keeps growing
New commercial modules ship all the time, switched on the moment your business needs them. No migration, no rebuild.
Innovative Solutions
Ready to outgrow your platform?
Trusted by companies in 24 countries. Let’s map Generation Next to your catalogue and commercial model.