Who we are
More than just digital.
Founded in 2000, Generation Y has become a leader in Digital Transformation for SE Europe. In an AI-driven economy, businesses struggle to connect technology, data and intelligence into something that works as one. That’s exactly where we live.
purpose, mission, vision
Our purpose
Why we exist.
We exist to empower businesses and communities through cutting-edge strategies and sustainable practices, delivering high-quality, innovative solutions tailored to the unique needs of every client.
Mission
Empowering progress through innovation and integrity.
Vision
Becoming a global benchmark for quality and service excellence.
Our values
The symbols we live by.
Every shape in our visual language stands for a value we practice daily, the same symbols you’ll see across everything we make.
Global identity
One team, one standard of excellence, wherever in the world your customers are.
Global expertise
Deep, certified know-how across engineering, marketing and commerce, earned project by project.
Unique business solutions
Your business is unique, and so is our approach. Custom-tailored, never one-size-fits-all.
Social impact
Sustainable practices and work that empowers communities, not just companies.
Partner relationships
We grow with our clients, most of our partnerships span many years and many launches.
Wow effect
Usable wow. Craft that makes people stop, then makes them act.
the generation (y) advantage
Our approach
We don’t offer services.
We provide growth accelerators.
Data-driven, not guesswork
Every decision is backed by analytics and market intelligence. We measure before we move, and we report what matters.
From strategy to execution
No hand-offs. No gaps. Just end-to-end digital transformation, with one accountable team from first workshop to launch and beyond.
Custom-tailored, not one size
Your business is unique, and so is our approach. We design around your operations, your market and your ambition.
Global reach, local impact
24 countries, with deep local market expertise in each. Strategy that travels, execution that lands.
Our team
Same team.
A bolder vision.
72 people across eight crafts: strategists, designers, engineers and marketers under one roof, working as one #TeamGY.
Evi Boukorou-Georgouda
Chief Executive Officer
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Vasilis Rodokanakis
Chief Innovation Officer
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Nana Ioakimidou
Chief Clients Relations Officer
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Charalampos Aristomenopoulos
Chief Technology Officer
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Martha Giannakopoulou
Chief Operations Officer
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Eva Bouzi
Head of Marketing
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Panagiotis Anagnostopoulos
Head of Production & CX
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Careers
Join #TeamGY.
We’re certified among the Leading Employers in Greece, and we’re always looking for people who dare to reimagine.