Our CEO addresses SEO in the AI era as Generation Y takes active role in advancing artificial intelligence literacy
Generation Y is proud to announce our participation in “Unlocking AI Literacy for Meaningful Business Impact,” taking place on Tuesday, February 3, 2026, at Interamerican. As a founding member of HeDA’s AI Committee, our involvement extends across multiple dimensions: our CEO, Evi Boukorou-Georgouda, will speak on how AI is transforming SEO and digital marketing, while Generation Y serves as an official event sponsor. This multi-faceted participation reflects our commitment to advancing AI literacy in the business community and our recognition that substantive knowledge, not buzzwords, drives successful AI implementation.
Generation Y: Founding Member of HeDA’s AI Committee
Our participation in this event comes from a position of foundational involvement. Generation Y is a founding member of HeDA’s AI Committee, a distinction that reflects both our expertise in digital transformation and our commitment to advancing artificial intelligence literacy across industries from the committee’s inception.
HeDA (Hellenic Dutch Association) is one of Greece’s most recognized business organizations, bringing together leading companies to address critical economic and technological challenges. The establishment of its AI Committee recognizes a fundamental truth: artificial intelligence is no longer the future. It is the present.
Our founding membership positions Generation Y alongside technology leaders, government officials, and industry specialists working to strengthen AI understanding and implementation across the Greek and European business landscape. It’s a role we take seriously, informed by 25 years of experience translating technological advancement into competitive business advantage.
Evi Boukorou-Georgouda Takes the Stage
A key highlight of the February 3rd event is our CEO’s participation as a speaker. Evi Boukorou-Georgouda will present “SEO in AI” during Panel 1, examining how artificial intelligence is fundamentally reshaping search engine optimization, content strategy, and digital visibility.
This isn’t theoretical discussion. It’s practical insight drawn from Generation Y’s extensive work helping businesses adapt to AI-driven search environments. Search algorithms now leverage artificial intelligence extensively. Content discovery follows new patterns. User behavior evolves as AI-powered search assistants become commonplace. Organizations that understand these shifts gain significant advantages over competitors still applying traditional SEO approaches.
This session represents Generation Y’s broader philosophy: technology transformation requires human strategy, informed implementation, and continuous adaptation based on measurable outcomes.
Generation Y as Event Sponsor
Beyond our founding membership and speaking participation, Generation Y serves as an official sponsor of “Unlocking AI Literacy for Meaningful Business Impact.” This sponsorship reflects our commitment to advancing AI literacy across the business community and supporting initiatives that strengthen understanding of artificial intelligence’s practical applications.
The event brings together sponsors who share this vision: Interamerican, Philips, Technografia, Generation Y, and Pillar Delta AI. Together, we’re creating a platform for substantive dialogue on AI implementation, challenges, and opportunities.
A Comprehensive Evening of AI Insight
The “Unlocking AI Literacy for Meaningful Business Impact” event brings together diverse perspectives essential for understanding AI’s multifaceted business impact. Beginning at 18:00 at Interamerican, the evening features keynote presentations, expert panels, and networking opportunities structured around critical AI themes.
The event opens with remarks from Yiannis Kantoros, CEO of Interamerican and President of HeDA, followed by a keynote address on “AI Revolution in European Healthcare” by Pasquale Zamprotta, Head of Public Affairs Italy, Greece & Israel for Philips. HeDA’s AI avatar, “Clio,” will present key findings from recent AI literacy research.
Three focused panels address:
Panel 1: Introduction to AI featuring presentations on Large Language Models, Agentic AI Implementation, SEO in AI (Evi Boukorou-Georgouda), Enterprise AI Adoption Challenges, and AI applications in Aviation and Banking.
Panel 2: Business & AI examining AI’s impact across Insurance and Banking sectors with industry specialists.
Panel 3: Legal AI addressing AI Risk Classification, Compliance Obligations under the EU AI Act, and how organizations can navigate Europe’s new AI regulatory framework.
Why This Matters
Generation Y’s involvement as founding member, speaker, and sponsor represents our comprehensive commitment to advancing AI literacy. We believe that meaningful digital transformation requires substantive dialogue, practical knowledge, and strategic implementation, all themes central to this event.
For businesses operating in Greece and Southeast Europe, understanding AI’s trajectory is particularly important. As European markets accelerate digital transformation and AI adoption, organizations that build strong AI literacy foundations position themselves for sustainable competitive advantage.
Our CEO’s participation as a speaker on SEO in the AI era represents one dimension of Generation Y’s broader expertise in AI-driven digital transformation. We don’t just implement technology; we create strategic frameworks that deliver measurable business outcomes.
Event Details
Unlocking AI Literacy for Meaningful Business Impact
Date: Tuesday, February 3, 2026 Time: 18:00 – 20:30 Venue: Interamerican Organized by HeDA’s AI Committee with sponsorship from Interamerican, Philips, Technografia, Generation Y, and Pillar Delta AI.
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