Generation Y designed and built the new myelements.gr, bringing clear structure, detailed product information and custom features to the food supplement brand of ISOPLUS S.A.
When a brand's portfolio covers health, wellness, immunity, sports and beauty, its website has a lot to do. It has to make a wide range of formulations easy to explore, explain what sets each one apart and help every visitor find what suits their own needs. That was the starting point for the new My Elements website, which Generation Y designed and built and is now live at myelements.gr.
A brand built on scientific expertise
My Elements is the food supplement brand of ISOPLUS S.A., a Greek company that has worked in health and wellness since 1986. The brand was created in 2011 and draws on the company's scientific know-how and long experience in designing supplements. Science, research and innovation guide its work, and they are behind a portfolio designed for different needs and lifestyles.
The brand's philosophy is summed up in a simple idea: wellness is not the same for everyone. This idea shows up in the range itself. It includes omega-3 and krill oil formulations, magnesium complexes, vitamin C, collagen for beauty, and sports products such as whey protein, creatine and electrolytes.
Our aim was to capture the brand's philosophy, identity faithfully, as well as to turn a large, varied catalogue into an experience that feels simple to explore.
What we delivered
The new website is built on four pillars:
- Clear organization of a broad range. Products are grouped into five main categories: Health, Wellness, Immunity, Sports and Beauty. Visitors can reach the right product quickly, whether they already know what they want or are just exploring. Search, best sellers, new products and a favorites list make browsing easier.
- Detailed presentation of every formulation. Each product has its own page that sets out its composition, so visitors can understand what they are choosing and why.
- Informative content. A dedicated content section offers useful, reliable information on nutrition, wellness and supplementation, so the site functions a source of knowledge.
- Custom features focused on customers. Most importantly, the site includes custom functionalities built specifically to serve My Elements' customers better, shaped around how they search, compare and choose.
Looking ahead
With the new website live, My Elements has a digital home that reflects its values and supports its customers every day. The website is available in both Greek and English and you can navigate here: www.myelements.gr