Newsroom
Stories from #TeamGY.
Launches, engineering notes, awards and the occasional strong opinion, the thinking behind the digital work we make for partners across 24 countries.
Latest stories
Workshop with Generation Y China Country Manager
It has been such an honour to host Generation Y Country Manager in China, Michael Digkas, yesterday at… Read story
New digital identity for Acropol Hotel!
Acropol Hotel is a three-star hotel in Chalandri, dedicated to the relentless elevation of its hospitality services in… Read story
How to build a luxury brand!
One of the most reliable ways you can differentiate your luxury brand in this highly competitive market is… Read story
Brand new corporate presence for Dr. George Sarris (Athens Heart Surgery Institute)
Dr. Sarris, a leading Heart Surgeon – Pediatric Heart Surgeon with a particularly long and successful career, the… Read story
New B2B online identity for Pantelis Papadopoulos S.A.
Pantelis Papadopoulos S.A. is the leading Greek company with a comprehensive range of products for the field, forest,… Read story
Let’s talk about advertising effectiveness!
Through simplicity, you must seek creativity in order to differentiate yourself from the competition and make your brand… Read story
Τhe online fashion market and its challenges!
The “shopping journey” puts enormous pressure on brands, and forces them to differentiate themselves from the competition, not… Read story
BOX NOW on Generation Y e-commerce platform, “Generation NEXT”!
Generation Y is collaborating with BOX NOW, the most modern, automated, and personalized service for sending and receiving… Read story
Brand new B2B digital identity for Hellenic Gyros!
Elvida foods is a 100% Greek company with leading position in the production of meat-based products (gyros, souvlaki,… Read story
The selling price of a service/product and how it can determined
The selling price of a product or service can be determined by combining several methods: the profit rate… Read story
Branding and Performance working as one!
It’s no longer branding versus performance but branding and performance working together in synergy – or better yet,… Read story