At this year’s IAB MIXX Awards 2025, Generation Y proved once again that when strategy, creativity, and human-centered thinking unite, the results stand out.
This year, we returned with three awards for two projects that redefined the future of two completely different brands, with one common denominator: the authentic, human story behind every strategy.
Silver Award | Awareness & Positioning
Pets & Friends: “Moments that Matter”
A bold repositioning strategy that proved authenticity beats perfection.
With zero budget increase and 100% philosophy change, it delivered:
- +250% engagement
- +180% growth in comments, shares & saves
- 2.5x organic reach without additional ad spend
- 2.5M video views with just €500
- Immediate uplift in ROAS
The project also won the Members’ Award, a particularly honorary distinction, as it comes from the community itself.
Silver Award | Best Content Series
Hartorama: “Unleash Your Imagination”
From a local bookstore to a universe of creativity.
A comprehensive content universe strategy that transformed products into stories and users into readers of a continuous storytelling world.
- +135% engagement
- +185% total impressions across all channels
- +38% video views
- +27% followers growth across all channels
- +84% more saves & shares
- +24% repeat customers
- +22% higher basket value
Work that stood out internationally, with presence on Ads of the World and selection in the Highlighted Works of the Clio Awards Network.
Both share something in common:
They are examples of strategy that transforms brands.
They are creativity that generates results.
They are Generation Y.
We thank our team, our clients, and everyone who believes in the power of emotional branding and creative storytelling.
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