E-Commerce & Digital Marketing Strategy
Technomat
How a 10,000-SKU catalogue became a growth engine.
We designed and implemented a comprehensive digital marketing strategy focused on increasing revenue, strengthening the brand’s online presence and transforming a highly technical catalogue of thousands of SKUs into a consistent, measurable growth engine.
- +31.3%Purchasers
- +18.8%ROAS
- +6.9%Revenue
The challenge
A vast catalogue. A demanding, technical audience.
Technomat’s product range spans thousands of SKUs across electrical equipment, industrial supplies, smart home solutions, tools and climate-control categories.
The catalogue serves professional installers who know precisely what they need, while also addressing retail customers who may be encountering highly technical products for the first time.
The challenge was not simply to generate more traffic. It was to build a digital marketing strategy capable of speaking effectively to two very different audiences, surfacing the right product at the right moment and turning catalogue complexity into a consistent revenue driver rather than a barrier to conversion.
At the same time, Technomat needed a stronger and more coherent digital identity, one capable of supporting both its established B2B relationships and its growing e-commerce ambitions without diluting either.
Our approach
Strategy built around the customer, not the catalogue.
Rather than treating Technomat’s scale and technical complexity as limitations, we structured the strategy around how its two core audiences actually search, evaluate and purchase products.
We developed a holistic digital marketing approach combining audience segmentation, campaign strategy, content direction and continuous performance optimisation, guided by one clear objective: sustainable revenue growth rather than surface-level performance indicators.
We restructured how Technomat’s product offering was communicated across every digital touchpoint, prioritising clarity, relevance and ease of product discovery for both professionals and consumers.
Campaign strategy was continuously refined using real purchasing behaviour, allowing budgets, targeting and messaging to adapt to the products, audiences and journeys that were actually generating results.
Within the first 12 months, the strategy delivered a 20.6% improvement in conversion rate and a 31.8% reduction in cost per purchaser, from €12.63 to €8.61.
Over the course of the partnership, this performance-led approach contributed to an 18.8% increase in ROAS, while organic traffic grew by 12.4% and brand search volume increased by 15%.
Our work extended across the entire customer journey, from initial product discovery to final purchase, improving the brand’s ability to convert qualified traffic into measurable commercial value, rather than simply generating more clicks.
The results
A digital strategy built to evolve alongside Technomat.
The strategy generated consistent growth across both customer acquisition and commercial performance.
Technomat recorded a 31.3% increase in purchasers and 6.9% revenue growth, while the efficiency of its digital investment improved significantly, with ROAS increasing by 18.8%.
Every stage of the customer journey was optimised to perform more effectively, transforming Technomat’s technical product complexity into a competitive advantage rather than a barrier.
The result is a stronger digital growth foundation. One that can continue to evolve alongside the brand, its catalogue and the changing needs of both professional and retail customers.